artWeekly With Don Aapo

artWeekly With Don Aapo

The Real Value of a Thing

Fresh thoughts on marketing

Don Aapo de San Miguel's avatar
Don Aapo de San Miguel
Aug 15, 2026
∙ Paid

I just did some maths based on my experience working in direct response marketing. Or rather a telemarketer, or rather in telesales.

So my record sales day was 14 sales in one day. I probably called like 100 people that day. Anyway. I’d say my conversion rate was around 20%. Maybe 10% sometimes. Usually around one in 7 people would say yes.

So it lead me …

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